🔍 Google June 2025 Update – Here’s What Really Happened

Between June 16–18, 2025, Google rolled out a silent but significant algorithm update.

It wasn’t officially called a “core update”, but anyone in SEO could feel the impact.
Here’s what we’re noticing across the board:
AI overviews and zero-click results are showing up way more often.
Local and map-pack rankings are fluctuating a lot.
Many high-traffic pages are still ranking — but getting fewer clicks. CTRs are dropping even though impressions are stable.
Thin, outdated, or low-quality AI-generated content? They’re underperforming unless well-optimized.

✅ So… what should we do now?
Update and refresh your content — Add real value, cut out fluff.
Improve Core Web Vitals & UX — Make your site faster, cleaner, and more user-friendly.
Strengthen E-A-T — Add expert input, real experience, and trustworthy sources.
Optimize for AI & voice search — Use natural language, FAQs, and conversational structure.
Focus on Local SEO — Keep your Google Business Profile active, respond to reviews, stay visible.

💡 The bottom line?
Google’s message is loud and clear:
If you want to rank, you need to focus on quality, expertise, and user-first content.
It’s no longer just about keywords — it’s about creating content that truly helps.
If your SEO strategy is still stuck in 2022…
It’s time to level up. 🚀